Customer Relationship Management (CRM) software solutions allow you to manage the relationships you have with your customers, using a combination of people, processes and technology. It helps your business attain and retain happy customers. CRM is an overall strategy to help you to learn more about your customers and their behaviour so you have the skills to develop stronger, lasting relationships which will benefit both you and your customers. It’s impossible to manage a successful business without a strong focus on CRM. After all, your business is all about the customer.